Fruitables Unveils Dynamic Rebrand and Launch of New Chicken & Cranberry Flavor Dog Treats

CHESTERFIELD, MO., Aug. 1, 2024 – Fruitables©, a leader in innovative better-for-pet treats, is thrilled to announce a dynamic rebrand and the introduction of a new, tail-wagging flavor in the dog treat lineup: Chicken & Cranberry Baked Biscuits for dogs. This launch represents a significant evolution in our mission to provide nutritious, guilt-free treats for pets.

 

As the pet treat market continues to expand, biscuits remain the most popular choice among pet owners. However, many leading brands are contributing to a concerning trend of pet obesity due to high-calorie treats and undesirable ingredients like beef fat. With more owners seeking healthier options for their furry companions, Fruitables is stepping up to meet this demand with a fresh, thoughtful approach to dog and cat treats.

 

Fruitables lip smackin’ dog treats are crafted to be both delicious and nutritious, with each biscuit containing under 10 calories. Our new Chicken & Cranberry flavor is made with high-quality, nutrient-dense ingredients including pumpkin and cranberries. These treats are baked in the USA and are free from artificial colors, preservatives, and flavors, aligning with our commitment to pet health and well-being and supporting the fight against pet obesity.

 

 

The new packaging design, developed in collaboration with the clarkmcdowall agency, features a vibrant, eye-catching look that enhances shelf impact and brand recall. “This redesign emphasizes our core values and showcases our unique, delicious ingredients in a way that is sure to stand out.”, noted Amanda Terbrock, Sr. Director of Marketing.

 

“The challenge for the rebrand was two-fold: create a distinct and emotive 360 visual identity that celebrates delicious wholesome ingredients and expresses a sense of joyful fun. The hand-drawn, playful typographic logo and flood of purple commands the shelf and demands a pet parent's attention, while the pet character and dynamic ingredients dial up the treat codes and cues.”, Paul McDowall, Partner.

 

 

 

Fruitables’ dedication to quality has earned it recognition from notable publications including Dogster, People, US News & World Report, and more. We are celebrated for our low-protein, fruity, and sensitive-stomach-friendly treats, making us a top choice among discerning pet owners.

 

Fruitables will debut the rebrand and new recipes at SuperZoo 2024 in Las Vegas, Nevada, from August 13th to 15th, 2024 at booth #4939 with an estimated in-market date of January 2025. The rebrand will extend to other lines within the Fruitables lineup including Biggies, Skinny Minis and Crunchy Cat treats. For more information, please contact Amanda Terbrock, Senior Director of Dog & Cat Marketing, at aterbrock@companapetbrands.com.

 

About Fruitables

Fruitables was founded with a focus on addressing pet obesity through scientifically backed nutrition. Created by John Bauer, DVM, and a leading PhD in pet nutrition, Fruitables began with a revolutionary idea of using pumpkin to enhance pet health. Proven to promote satiety, calorie control, and taste, this approach has driven our success. Acquired by Compana Pet Brands in 2018, Fruitables continues to lead in innovation and quality in the pet treat industry.

 

About Compana Pet Brands

With roots dating back to 1842, Compana Pet Brands is a global leader in pet care and nutrition dedicated to enriching the lives of pets and their families. Based in St. Louis and employing approximately 600 passionate pet lovers around the world, the company manufactures and markets more than 20 household brands in dog and cat, backyard chicken, equine, small animal and indoor bird categories. Compana believes pets are an important part of the family and its broad portfolio of brands focuses on care and wellness solutions to improve the quality of life for pets of all shapes and sizes throughout their lifespans. For more information visit companapetbrands.com or follow Compana on LinkedIn.

 

About clarkmcdowall

clarkmcdowall is a NYC based brand agency that has specialized in building, amplifying and transforming some of the world's best loved brands for 25 years. Owned 50/50 by Catherine Clark (strategic vision) and Paul McDowall (creative expression), they have been responsible for integrating multiple fields of expertise to understand how everything relates. The agency achieves visionary work through insights, culture, creative, brand experience, and innovation.

 

Sources

Nielsen L52 (4.20.24); Packaged Facts 2023; Future Market Insights Global and Consulting Pvt. Ltd.; Association for Pet Obesity Prevention 2023 Pet Owner and Veterinary Professional Survey

 

Media Contact

Amanda Terbrock Senior Director of Dog & Cat Marketing aterbrock@companapetbrands.com 816-255-0221

 

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For more details about Fruitables, https://fruitablespet.com/.